Online Platforms

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HispanicAd - the only daily news and resources for US Hispanic advertising, marketing, media, public relations and research executives.  Delivering +25,000 subscribers.

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Hispanic Market Guide - In association with the Culture Marketing Council we produce the only national HIspanic Market agencies directory and facts on the market.  Delivering +6,500 PDF downloads annually.

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Hispanic Social Market Report - In association with veteran media expert Adam Jacobson we produce the only social marketing report geared towards the US Hispanic Market. Delivering +6,500 PDF downloads annually.

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Hispanic TV Upfront Report - the only annual TV programming report in the US Hispanic Market. Delivering +6,500 PDF downloads annually.

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Hispanic Market Overview - an annual overview of the changes and challenges in the US Hispanic advertising, market and media industries. Delivering +6,500 PDF downloads annually.

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Hispanic CMO - an annual Chief Marketing Officer report and highlights published during the Association of National Advertisers Multicultural Conference. Delivering +10,200 PDF downloads annually.

Our Team

 

Eugeño (Gene ) Bryan

CEO & President

Hispanic Media Sales, Inc.

When  people ask him about his heritage, Eugeño states he is an Americano not  an American.  He is proud of his American and Hispanic heritage, but  stresses the distinction of his Latino roots and the impact of Latinos  in this country.  He enjoys American and Argentine heritage and grew up  with the Cuban and Puerto Rican communities in Puerto Rico in the 60's  and 70's.  

A entrepreneur at heart, he owned the first Rock  & Roll pub on the island of Puerto Rico and helped promote Christian  Rock on the island with a series of concerts and benefits after the  Woodstock Concert and the Caribbean version called Mar y Sol in Puerto  Rico.

Believing that he needed to enhance his educational experience, he pursued his educational aspirations in the US.

Eugeño  (Gene) Bryan began his professional career in the US as a media planner  at Young & Rubicam after he graduated from his post graduate  degree.

He embarked on his career dedicated to the US Hispanic  Market in the early 80's at Caballero Spanish Media.  Armed with very  little research, no ratings and a lot of brawn he help pave the way to  what many enjoy as a viable and vibrant Industry.  

He created  and managed Katz Hispanic Media, a division of Katz Communications, Iic.  in the mid 80's and 90's and was instrumental in the development of  Spanish Broadcasting System's dominance in the New York radio market in  the late 90’s.

He maintained his dedication to the Hispanic  Radio Industry and continued to work in carving Hispanic Radio's un-fair  share of the advertising pie through his tenure as VP of Sales of  Entravision Radio and management of Lotus Entravision Reps..

His  affinity and dedication to the Hispanic market, our language, culture  and our people yearned him to give back to the Industry that he feels  has allowed him to become a success executive and entrepreneur.

He  started HispanicAd.com in 1999, an online trade magazine dedicated to  informing and offering interactive tools to the US Hispanic advertising,  marketing and media professional.

In 2005, Advertising Age  entered into a marketing and sales agreement with HispanicAd.com and  ADnotas.com to deliver resources and access for readers and advertisers  selling & marketing the Hispanic Fact Pack for 11 years.    Subsequently, the company has added Hispanic Market Guide, Hispanic  Market Overview, Hispanic TV Upfront Report and Hispanic CMO.

He  was bestowed the President's Award by the Association of Hispanic  Advertising Agencies, an organization dedicated to the enhancement of  the US Hispanic advertising and media Industries.  The Internet  Advertising Bureau also honored him with the original ‘Los Pioneros’  (the Pioneers) awards for his efforts as a Hispanic pioneer in the  Internet.



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